The D2M principals have a broad and extensive set of experiences they bring to bear for D2M clients. Together, they blend their expertise, working as a team to the benefit of their clients.
D2M Management Team
Matthew Harriton (Co-founder)
Matthew Harriton co-founded D2M consulting in 2009. Over the past 23 years Matthew acquired a broad business background across a range of industries. He started his career in accounting and operations at The First Boston Corporation and was responsible for several back office automation procedures that greatly increased worker productivity. He also helped develop data base management systems to monitor daily trading and settlement activities. After graduate school, Matthew joined the Mergers and Acquisitions group at Coopers & Lybrand where he gained experience in a variety of transactions including, but not limited to, sale, purchase, merger, reorganization, valuation, and recapitalization of companies. He also helped create and manage the sell-side practice of the group, specializing in monetizing the business assets of small to mid-sized businesses. In 1994, Matthew joined the Argosy Group, a boutique investment bank, specializing in high yield private placement. Matt participated in multiple transactions that included hospitality, health care, basic manufacturing, and professional sports, assisting clients in structuring and raising capital. Since 1997, Matthew has focused on more entrepreneurial interests founding, funding, and operating a start-up and several early stage companies in the fields of telecommunications, medical device development and manufacture, hospitality, consumer packaging, and entertainment. He has served as an officer and director of multiple public companies and has experience with respect to SEC compliance, FDA compliance, intellectual property rights, and operations and administration of operating entities. Matthew has a BS in Finance from Lehigh University and an MBA from Duke's Fuqua School of Business.
Matthew Harriton co-founded D2M consulting in 2009. Over the past 23 years Matthew acquired a broad business background across a range of industries. He started his career in accounting and operations at The First Boston Corporation and was responsible for several back office automation procedures that greatly increased worker productivity. He also helped develop data base management systems to monitor daily trading and settlement activities. After graduate school, Matthew joined the Mergers and Acquisitions group at Coopers & Lybrand where he gained experience in a variety of transactions including, but not limited to, sale, purchase, merger, reorganization, valuation, and recapitalization of companies. He also helped create and manage the sell-side practice of the group, specializing in monetizing the business assets of small to mid-sized businesses. In 1994, Matthew joined the Argosy Group, a boutique investment bank, specializing in high yield private placement. Matt participated in multiple transactions that included hospitality, health care, basic manufacturing, and professional sports, assisting clients in structuring and raising capital. Since 1997, Matthew has focused on more entrepreneurial interests founding, funding, and operating a start-up and several early stage companies in the fields of telecommunications, medical device development and manufacture, hospitality, consumer packaging, and entertainment. He has served as an officer and director of multiple public companies and has experience with respect to SEC compliance, FDA compliance, intellectual property rights, and operations and administration of operating entities. Matthew has a BS in Finance from Lehigh University and an MBA from Duke's Fuqua School of Business.
Dan Friedmann (Co-founder)
Dan Friedmann, a co-founder of D2M Consulting, has extensive experience in the software development space, focused on Internet related applications for smaller companies in roles ranging from software development manager to program/project manager to product development manager. Dan has been involved in a wide range of software applications and roles, starting as a programmer for a transportation-consulting firm and for one of the payload software vendors on the Hubble Space Telescope. He also was a project leader for an early software development environment for an Air Force program. Dan gained experience in customer and sales support along with an appreciation for making sure the customer is delighted. Dan moved into the Internet space at the start of the Web era, managing the development of a TCP/IP stack, and serving as program manager for an early web-hosting initiative. He managed several projects for a small development shop targeting the financial and publishing sectors. Dan ran two separate Y2K corporate readiness projects for publicly traded companies, spanning the gamut of the businesses from a readiness and contingency planning perspective. Most recently, Dan led the initial development effort for a successful client-server Internet-based multiplayer game application for a start-up, from the post-prototype phase through multiple releases of live software. In that position, he also was responsible for relationships with senior management at customers, directing a team of business relationship and business project managers, along with overseeing customer service and operations. Most recently, he has been leading the technical and operations aspects of a casual games start-up.
Dan Friedmann, a co-founder of D2M Consulting, has extensive experience in the software development space, focused on Internet related applications for smaller companies in roles ranging from software development manager to program/project manager to product development manager. Dan has been involved in a wide range of software applications and roles, starting as a programmer for a transportation-consulting firm and for one of the payload software vendors on the Hubble Space Telescope. He also was a project leader for an early software development environment for an Air Force program. Dan gained experience in customer and sales support along with an appreciation for making sure the customer is delighted. Dan moved into the Internet space at the start of the Web era, managing the development of a TCP/IP stack, and serving as program manager for an early web-hosting initiative. He managed several projects for a small development shop targeting the financial and publishing sectors. Dan ran two separate Y2K corporate readiness projects for publicly traded companies, spanning the gamut of the businesses from a readiness and contingency planning perspective. Most recently, Dan led the initial development effort for a successful client-server Internet-based multiplayer game application for a start-up, from the post-prototype phase through multiple releases of live software. In that position, he also was responsible for relationships with senior management at customers, directing a team of business relationship and business project managers, along with overseeing customer service and operations. Most recently, he has been leading the technical and operations aspects of a casual games start-up.
David Arfine (Co-founder)
David Arfine, a co-founder of D2M Consulting has over 23 years of experience in Direct Marketing and Database Marketing in a number of industries. After graduating from Cornell’s School of Industrial and Labor Relations, Mr. Arfine began his career with MBI, Inc., parent of The Danbury Mint, a business specializing in collectibles and other merchandise sold through one-shot and continuity direct marketing programs. From there, he was recruited to join The Reader’s Digest Association, well known for their highly sophisticated database marketing expertise. While managing various businesses, the most significant being the venerable Condensed Book business (later renamed “Select Editions”), Mr. Arfine was also instrumental in helping RD to develop a new Customer Management Information System. This long-term project required extensive re-engineering of the decades-old marketing and fulfillment system, while devising ways to utilize more modern technology to streamline and improve those systems. He was also responsible for re-training of staff to ensure user acceptance of the new system. Mr. Arfine then joined the Time Inc. publishing division of Time Warner, where he managed a variety of business extensions for the flagship magazine titles, including People, Time, Sports Illustrated, Money, Fortune, Life and others. While responsible for all aspects of those product lines, and much like his experience with RD, he identified opportunities to bring improved computer systems to bear on the business, resulting in very significant improvements in business information, timeliness of statistics, and reduced costs. In 2004, he joined Versadial, Inc, a startup in the consumer packaging industry, and has developed new products and managed production operations. He has also played a key role in the development of Search Engine Marketing campaigns for Versadial and several other small businesses.
David Arfine, a co-founder of D2M Consulting has over 23 years of experience in Direct Marketing and Database Marketing in a number of industries. After graduating from Cornell’s School of Industrial and Labor Relations, Mr. Arfine began his career with MBI, Inc., parent of The Danbury Mint, a business specializing in collectibles and other merchandise sold through one-shot and continuity direct marketing programs. From there, he was recruited to join The Reader’s Digest Association, well known for their highly sophisticated database marketing expertise. While managing various businesses, the most significant being the venerable Condensed Book business (later renamed “Select Editions”), Mr. Arfine was also instrumental in helping RD to develop a new Customer Management Information System. This long-term project required extensive re-engineering of the decades-old marketing and fulfillment system, while devising ways to utilize more modern technology to streamline and improve those systems. He was also responsible for re-training of staff to ensure user acceptance of the new system. Mr. Arfine then joined the Time Inc. publishing division of Time Warner, where he managed a variety of business extensions for the flagship magazine titles, including People, Time, Sports Illustrated, Money, Fortune, Life and others. While responsible for all aspects of those product lines, and much like his experience with RD, he identified opportunities to bring improved computer systems to bear on the business, resulting in very significant improvements in business information, timeliness of statistics, and reduced costs. In 2004, he joined Versadial, Inc, a startup in the consumer packaging industry, and has developed new products and managed production operations. He has also played a key role in the development of Search Engine Marketing campaigns for Versadial and several other small businesses.