Marketing is a crucial function in any kind of business, in today’s business world having the best product or services does not guarantee success because the market is characterized by immense competition. Marketing is not a new concept but has been there for years, but the marketing concept and strategies keep on changing over time. The evolution of marketing has lead to what now is called “digital marketing“ which is a marketing approach that utilizes the web technologies. Consumers buying cycle has been impacted by the web where the consumer search for information online and buys online, this is the primary reason why digital marketing has become essential for every business, this article explains some of the effective digital marketing success factors that will continue to impact on organizations marketing campaigns.
The significance of content marketing importance continues to rise, and the contribution to marketing as a whole also continue to improve. Today the search engines are intelligent and can identify high-quality content, and this has a direct impact on the traffic coming to the business website or directed to the local store vie local SEO. In the earlier days having many keywords in the content used to be a way to get traffic but that has changed and today what matters the most is relevant, high quality and original content.
SEO and local SEO
Search engine optimization is what puts the business in the spotlight (search engine results), it is what directs customers and potential customers ( target audience) to the business website. The web has millions of websites and to overcome this digital noise and be visible to the right audience effective SEO has to be carried out. With every passing day, search engines continue to become more intelligent delivering only the relevant content to the searchers, and this implies SEO will continue to be important. Local SEO continues to gain popularity and it one of the effective digital marketing strategies as it targets local customers and helps direct customers to the business premises (store).
The role of social media in digital marketing is immense, it contributes to the building of traffic, increasing brand awareness through content sharing and helps in managing customer relationships. The number of people using the social media continues to rise and the impact of social media on digital marketing increase.
The use of video to market products, services and organizations are on the rise, video marketing on websites and social media have received considerable success and marketers believe its significance will continue to rise.
These are just some of the factors that impact on the digital marketing success and will continue to have the same or increased impact in the future hence it is imperative to implement them effectively.