Now you can keep up on the latest musings from the D2M Consulting team on Twitter. Our new blog posts will be tweeted on our twitter account.

Communicating in the age of digital media means understanding that your clients, prospects, friends and contacts use an array of tools to receive and digest information. At one time, direct mail was king and was the primary direct response tool used by businesses to reach large groups of people. Later, “new” media like radio, and later television become viable methods of communicating with the masses. With the rise of digital online communications,  email came on the scene, along with other web-based analogs for the traditional offline methods. Banner advertising, text links, search engine marketing and the once ubiquitous pop-up ad took their place in the digital marketer’s toolbox. And today, social media and other innovative media have found their place into the mix. (more…)